Tuesday, October 16, 2007
Wave The Red Flag
If you've been concerned about the interaction between drug companies and doctors (with good reason) then you'll probably be very concerned over a new plan by Pfizer to partner with a social networking site for physicians. It's a great deal for Pfizer because it gives them an effective new way to monitor and communicate with the doctors who prescribe their drugs, especially with so many falling to generics. Doctors apparently are embarrassed to have drug reps in their offices all the time and want a more discreet method of communication.