Tuesday, February 26, 2008

Congress Investigating Misleading Lipitor Ads

Pfizer said it is pulling all of the ads for its cholesterol drug Lipitor since Congress is investigating whether the ads are misleading to the public. Pfizer is the world's largest pharmaceutical company and through last October they'd spent $139 million advertising Lipitor making it the 5th most advertised drug. The drug is the world's best-selling medicine with nearly $13 billion in sales last year.

The United States is one of only two nations on earth that permits direct-to-consumer advertising and it is the leading cause of our nation's prescription drug obesity.

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