It's sad when an old concept like "customer service" is considered a hot, new idea in medicine. There's a great article in the New York Times that illustrates that it does have advantages.
http://www.nytimes.com/2015/03/29/upshot/small-company-has-plan-to-provide-primary-care-for-the-masses.html?hp&action=click&pgtype=Homepage&module=mini-moth®ion=top-stories-below&WT.nav=top-stories-below&_r=0&abt=0002&abg=1
This is one of the secrets of complementary and alternative medicine!
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